The 2024 Lotus Bank Abeokuta 10km Race, which holds in September, promises to be a world-class long distance race and memorable event in the ancient city of Abeokuta in Ogun State, southwest Nigeria.
This is because the organiser, Nilayo Sports Management Company, and its partners are leaving nothing to chance to ensure that the one-day event lives up to expectations.
On Monday 3 June 2024, Nilayo Sports penned a partnership deal with Febbs Premium Drinking Water with a view to have a veritable platform to give runners and spectators a good dehydrating system ever seeing in any marathon race in the country.
While making a presentation at a brief ceremony held at the corporate office of Nilayo Sports at Magodo, Estate in Lagos, the Brand Strategic Manager of Febbs Water, Oluwatoyin Kayode, explained that the company is ready to “make this race the best one yet”.
Kayode outlined the workable plans the water company has in stock.
One of the plans is to put in place some enhanced hydration stations along the route for runners, adding that “more hydration points will be strategically placed to ensure no runner is more than 2km away from water. These stations will be efficient and well-staffed stations to reduce wait times.”
According to Kayode, “Each hydration station will have enthusiastic volunteer cheering on runners, creating a positive and motivating environment, even as Febbs will provide live DJs booths at key hydration points to keep the energy high.”
She said Febbs is planning interactive games or challenges for participants.
“For example, we could have a water -balancing challenge where participants must carry a bottle of water on a tray while navigating an obstacle course. Those who could complete the challenge could win prizes such as branded water bottles and hydration packs.
“Febbs Water could collaborate with local artists to create local themed murals or installations along the race route, offering visual entertainment and photo opportunities for participants and spectators.
“Leveraging our conglomerate’s art and blockchain technology venture, we have direct access to skilled artists capable of bringing this concept to life,” she said.
Kayode further disclosed that Febbs Water will provide custom branding opportunities with personalised water bottles featuring logo of the event and motivational messages.
What are the qualities Febbs Premium Drinking Water is known for? The Brand Strategic Manager says “Our water undergoes vigorous purification process ensuring top-notch quality and taste, which is essential for athletes
“We offer both regular and electrolyte enhanced water options to different hydration needs.”
She said “Febbs water is committeed to enhancing water hydration experience at the Lotus Bank Abeokuta 10km Race.
“We look forward to the opportunity of refreshing the runners and contributing to a successful and memorable event.”
