By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Independent News ExpressIndependent News Express
  • Home
  • International
    InternationalShow More
    United Nations
    4th International Conference On Financing For Development Delivers Renewed Hope And Action For Sustainable Development
    2 months ago
    The African Development Bank and the United Nations Human Settlements Programme (UN-Habitat) scale up drive for sustainable urbanization in Africa
    AfDB, UN-Habitat Scale Up Drive For Sustainable Urbanisation In Africa
    3 months ago
    UN
    North Africa: Green Climate Fund Approves Record $300m For FAO-designed Projects In Papua New Guinea, Saint Lucia, The Sahel
    3 months ago
    UNICEF
    How Wars Across Middle East, North Africa Affecting Children – UNICEF
    3 months ago
    UNDP
    UN Development Programme Welcomes Historic Deal On Sustainable Development Even Amidst Global Turmoil
    3 months ago
  • Africa
    Africa
    Show More
    Top News
    African Union Member States Pledge To Improve Nutrition And Food Security In Africa
    3 years ago
    Climate Change: How Women Weather The Storm In Sudan
    3 years ago
    New Visa Requirement For Namibian Nationals Visiting the United Kingdom
    2 years ago
    Latest News
    Canada–Africa Chamber Of Business: Delegates From Nigeria, Kenya, SA, DR Congo Visit Hamilton To Strengthen Trade And Investment Links
    1 day ago
    Four African Cities Awarded CRA’s African Urban Heat Resilience Grants 
    6 days ago
    Gov Sanwo-Olu Hails Lagos Nomination As Intra-African Trade Fair Host
    6 days ago
    New AfDB President Set Youth Target In 100 Days, To Prioritise Reforms, Partnerships
    2 weeks ago
  • Corporate News
    • Media Outreach
  • Politics
    Politics
    Show More
    Top News
    Tinubu’s Ambition Suffers Setback, As Coalition Of APC Groups Shift Support To Atiku/Okowa Presidency 2023
    3 years ago
    PAN Chief Congratulates Akwa Ibom Governor-Elect, Says He’s Inspiration To Persons Living With Albinism 
    2 years ago
    Rejected Nominees: Lagos Assembly Action Was In Order, Obasa Declares
    2 years ago
    Latest News
    NSC Chairman To Engage With Youth And Sports Stakeholders At The Nest Centre
    4 weeks ago
    Edo District Bye-election: SDP Candidate, Hon. Isidahomhen Promises To Pursue Best Interest Of Esanland 
    1 month ago
    PHOTOS: Vinod Obasa Takes Oath Of Office
    2 months ago
    Gov Adeleke’s Outburst Against Aregbesola Shows Sign Of A Drowning Man – ADC Group
    2 months ago
  • News
    • Agriculture
    • Breaking News
    • Tech
    • Maritime
    • Crime
    • Art & Culture
    News
    Show More
    Top News
    Ondo Governor, Akeredolu Begins Construction Of First Flyover In Akure
    2 years ago
    Celebration Of Life: Reverend Adewumi Jegede Of Later House Of God Assembly Buried Amid Pomp
    1 year ago
    Pa Abdulfatah Amoo Ayanwale
    Pa Ayanwale Dies At 76, Fidau Prayers Holds 8 August
    2 years ago
    Latest News
    SP Abimbola Olabisi Appointed As New Lagos PPRO
    5 hours ago
    At Polish-Nigerian Economic Forum, Lagos Makes Case For Partnership, Trade Investments
    23 hours ago
    798 Pensioners Paid N1.52B In Lagos State
    1 week ago
    Unlock Your Potential: NEXIM MD Inspires Nigerian Youth To Pursue Their Passions, Highlighting Opportunities In Non-oil Value Chains
    2 weeks ago
  • Entertainment
    • Comedy
    • Movies
    • Music
    • Television
    • Concert & Events
    Entertainment
    Show More
    Top News
    Nigeria’s Glo(W)Ing Entertainment Industry: 19 Years Of Strategic Partnership
    3 years ago
    2023 Polls: Stay Tuned To These Channels On GOtv For Breaking News And Analysis 
    3 years ago
    Family, Friends Celebrate As Princess Zara Raji Turns Two
    2 years ago
    Latest News
    BBNaija S10: Joanna, Mide, and Isabella Clash as Denari and Tracy Exit the House
    1 day ago
    Akamai Adaptive Media Player 2: Bitmovin And Akamai Set New Streaming Standard
    1 week ago
    France Télévisions Hits Record Digital Engagement With Its Roland-Garros 24×7 Channel Powered By Wildmoka
    1 week ago
    Hello Mr Right Naija Season 3: Love, Drama And Surprises Await This September!
    2 weeks ago
  • Lifestyle
    • Fashion
    • Love & Life
    • Food & Drink
    • Travel & Tourism
    • Relationship
    • Sex
    Lifestyle
    Show More
    Top News
    Pilgrimage To Israel Not Tourism Jamboree, Lagos First Lady Warns
    3 years ago
    Hilton to Debut Canopy by Hilton and Hilton Garden Inn Brands in Nigeria
    1 year ago
    Lagos SWAN Holds Cultural Sports And Traditional Fashion Fiesta
    2 years ago
    Latest News
    Preserving African Culture: Polaris Bank , Chivita, And Danone Support CIKDAS’ Youth Literary Initiative
    1 week ago
    Nigeria, Switzerland Takes Major Steps Towards Repatriation Of Artifacts And Cultural Cooperation
    3 weeks ago
    Archbishop Ugorji Hails St. Helen’s Choir As One of the Best Choirs in Owerri Archdiocese
    3 weeks ago
    Lagos Tourism Ministry Visits Heritage Sites For Inventory, Documentation
    4 weeks ago
  • Business
    • Banking & Finance
    • Oil & Gas
    BusinessShow More
    Gov Abiodun Showcases Ogun Investment Opportunities At AfCFTA In Algeria
    1 week ago
    Intra-African Trade Fair
    Nigeria To Host Intra-African Trade Fair In 2027
    1 week ago
    Bank of Agriculture
    How Nigeria-Brazil Pact Will Boost Agricultural Investment, Food Security – BOA
    2 weeks ago
    Nexim Bank Boss To Engage Young Nigerians With Non-oil Export Opportunities For Wealth Creation At Breakfast Session
    3 weeks ago
    ₦46B in pre-launch transactions.
    After ₦46B Pre-launch Transactions, Fidelity Bank Unveils PAPSS In Nigeria
    1 month ago
  • Health
    Health
    Show More
    Top News
    WHO
    WHO Raises Alarm Over Rise In Cholera Cases In Nigeria, Malawi, Cameroon, 7 Other Africa Nations
    3 years ago
    Tackling Preventable Diseases, Africa Needs To Vaccinate 33m Children To Put Progress Back On Track
    2 years ago
    USAID
    United States Partners Woman-Owned Nigerian Company To Fight Malnutrition
    2 years ago
    Latest News
    CAPPA Commends FG Health Tax Policy, Renews Call for Higher Sugary Drinks Excise Duty
    1 week ago
    Jubilation In Ebonyi As FG, State Govt Activate MAMII To Safe Pregnant Women And Babies
    1 week ago
    Abakaliki Agog As MAMII Train Enters Ebonyi State
    2 weeks ago
    LASU Professor Wins Distinguished Meritorious Obstetrics and Gynecological ICON Award
    2 weeks ago
  • More
    • Sports
    • Aviation/Transportation
    • Deliverance Hour
    • Industry & Labour
    • Insurance
    • Interview
    • Judiciary
    • Metro
    • Opinion
    • Property
    • Religious
    • Romance
    • Science & Discovery
Reading: 20 Years Of Magic: Welcome To Our Re-Branded Africa Magic
Share
Notification Show More
Aa
Independent News ExpressIndependent News Express
Aa
  • Home
  • International
  • Africa
  • Corporate News
  • Politics
  • News
  • Entertainment
  • Lifestyle
  • Business
  • Health
  • More
Search
  • Home
  • International
  • Africa
  • Corporate News
    • Media Outreach
  • Politics
  • News
    • Agriculture
    • Breaking News
    • Tech
    • Maritime
    • Crime
    • Art & Culture
  • Entertainment
    • Comedy
    • Movies
    • Music
    • Television
    • Concert & Events
  • Lifestyle
    • Fashion
    • Love & Life
    • Food & Drink
    • Travel & Tourism
    • Relationship
    • Sex
  • Business
    • Banking & Finance
    • Oil & Gas
  • Health
  • More
    • Sports
    • Aviation/Transportation
    • Deliverance Hour
    • Industry & Labour
    • Insurance
    • Interview
    • Judiciary
    • Metro
    • Opinion
    • Property
    • Religious
    • Romance
    • Science & Discovery
Have an existing account? Sign In
Follow US
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Independent News Express > Blog > Entertainment > Television > 20 Years Of Magic: Welcome To Our Re-Branded Africa Magic
EntertainmentTelevision

20 Years Of Magic: Welcome To Our Re-Branded Africa Magic

Last updated: 2023/10/27 at 7:38 AM
2 years ago
Share
Africa Magic
SHARE

BY AFRICA MAGIC

Twenty years, 7 channels and about 622.5 billion Naira in investment in local content development. In 2003 we began our journey of telling authentic Nigerian stories with the launch of Africa Magic. We were intent on creating a platform where the everyday Nigerian could see themselves represented in relatable stories reflecting our cultures and life in Nigeria, told ‘by us, for us’ – the Naija way. Now, we celebrate an iconic milestone – celebrating 20 years of creating and telling original Nigerian stories, producing and licensing over 25,000 hours of authentic Nigerian content.

Africa Magic launched as a single channel in Nigeria and has now expanded into a cluster of 7 channels, telling our stories in: English and indigenous languages – Hausa, Igbo, and Yoruba and broadcasting to over 42 African countries reaching millions of households, across income groups.

- Advertisement -
Ad imageAd image

This milestone would have not been possible without the support of our loyal viewers who have grown with us through the evolution of different genres from the days of Doctor’s Quarters and Tinsel to religiously following every season of BB Naija and Nigerian Idol. 

Our success has also been underpinned by our partnership and support from Nollywood in developing critical skillsets to help us deliver iconic productions, launching careers and uncovering global talent.

This is a story of a collective victory. The support of viewers and the industry has enabled Africa Magic to celebrate 20 years of non-stop groundbreaking Nigerian content.

In celebration of this milestone, Africa Magic has undergone a re-brand to signify a new era of pushing even more boundaries and finding new frontiers in local storytelling and to reflect even more closely an Africa Magic that is the mirror image of our viewers and in response to their tastes; while keeping at the core, the celebration of African diversity, our rich culture, and the people in the many creative expressions of who we are. 

The refresh of the Mother brand logo and Channel Imaging is to reflect the Africa Magic that is rejuvenated, vibrant, ageless and in tune with our evolving viewers. Creating consistency between our channels, our audiences, and our content. This was the principle that guided most of our design thinking. Creating a brand look and 7 channel identities that felt like an extension of our content. A seamless integration of our “who, what, where, and why”. We wanted to see our Nigeria, our people, and our stories reflected, amplified, and celebrated. Our way. 

Africa Magic Showcase

A showcase is a situation or event that makes it possible for the best features of something to be seen. A spectacule an occasion, or medium for exhibiting something or someone especially in an attractive or favorable aspect. 

AMShowcase had always been the channel where the best of our best is exhibited for the viewing pleasure of our audience. In its refreshed dynamic state, it teal colors reminds us of the civility and clarity, open communication, and practical thinking that goes into all that the channel exhibits.

Not too evocative, AMShowcase lends itself as a means for stress relief with the plethora of programming that makes it the darling for appointment viewing after a hard day of work.

Africa Magic Urban 

Urban – a word borrowed from French meaning “belonging to a city, courteous, of manners or style, cultivated, polished, refined, sophisticated. Contemporary. The ruby red base color represents the intense feelings and passionate nature of the channel. 

AMUrban’s single-minded goal is to stimulate the senses and invoke ambition for the what can be. AMUrban’s drapery is dynamic depicting the fluidity of the myriad of ideas of the people. What keeps all this motion and change thrilling is that, if you blink, you could miss some of the more intriguing content on the channel. 

Being a “color of action,” Ruby Red invigorates courage, strength, power, just like AM Urban. 

Africa Magic Family

Family is a rollercoaster of emotions, core memories and events – moments of optimism bursting with energy, times of joy, happiness and friendship, and even in the sad times. Times when intellect and achievements are celebrated or even when jealousy, betrayal, illness and danger are on the horizon. These are the ties that bind us as families – whether by blood, bond or choice.

These are the themes that drive the choice of our shows on AM Family and these are evoked in the colors of the AM Family and the circles remind us of those we relate to, of family, the friends – you – who we’ve gathered around us, of our communities.

The yellow of our AM Family is a reminder of the happiness and optimism, harmony, communication, and loyalty that fosters positive relationships and encourages open and honest communication within a family unit.

Africa Magic Epic

Inspired by Africa’s traditional roots with movies and series depicting cultural aspects of who we are as a collective and the millennia of stories and histories that tie us together. 

The blue color of our AM Epic is the color of the ocean and the sky; it symbolizes serenity, stability, inspiration, and wisdom of our forebears which they have passed down to us and is the calming colour that reminds us of the reliability and truth of this shared heritage.

It reminds us of the constancy of time and acts as the reassurance of a future for generations yet to come.

Africa Magic Hausa

The ‘Dagin Arewa’ emblem is an older and traditionally established emblem of Hausa identity – also known as the ‘Northern knot’ – in a star shape, used in historic and traditional architecture, design and hand-embroidery. 

This features as a celebration of the rich culture of the Hausa-speaking peoples of Nigeria and across Africa. A people who are graceful and elegant in carriage and this comes through in our use of the Arewa symbol.

In Hausa culture, green is a color that represents the growth, harmony and rejuvenation that comes after a time of dryness. A revival of hope. 

AM Hausa celebrates the rich history, lives and culture of this proud people. 

Africa Magic Yoruba

The color “osan/topala” orange represents warmth, enthusiasm, and creativity in Yoruba culture – traits that are synonymous with the Yoruba-speaking people of southwestern Nigeria. The indefatigable sense of optimism of the Yoruba people conveys a message of positivity. Their warm and welcoming way of being is also encapsulated in this. 

AM Yoruba presents a slate of the rich culture and history of the Yoruba people in time past, present and in future to your viewing pleasure in high definition. 

The Adire – “tie and dye” – is a centuries-old art form made famous by women in southwestern Nigeria. As well as being an art form, adire is a means of telling stories and preserving histories. 

AM Yoruba is in the same way as the patchwork and imagery on adire textiles, extracting the stories of the life and the endurance of the Yoruba people and preserving them for posterity – we share the passion for storytelling.

Africa Magic Igbo

Purple symbolizes magic – Africa Magic. It depicts the mystery, spirituality, the subconscious, creativity, dignity, and royalty of a people – just like the Igbo people of South Eastern Nigeria. 

Variations of purple convey different meanings: Light purples are light-hearted, floral, and romantic – typical of a people with many facets. 

Represented also by the “ofo” a staff of held by those who have been entrusted with the power to govern or lead a people and the Nigerian Nsibidi symbols – the oldest form of writing in Africa. 

AM Igbo continues to put on display this rich culture with a stamp of authority from the “ofo” to keep you where the show is happening! This is our AM Igbo. 

The enthusiasm around this anniversary and rebrand has been incredibly humbling and invigorating. The feedback and comments from across the industry has kept the momentum going. Maybe it’s because Africa Magic is rewriting the rules and redefining what the brand means in a more authentic way, but something shifted for the entire team. Africa Magic is a brand the audience sees themselves, their families, and communities in – which is an extremely exciting place to be. After 20 years, Africa Magic is more than ready to show the world our own brand of magic – Africa Magic. 

Happy 20th Anniversary Africa Magic!

Let’s make Magic, Looking Back, Moving Forward!

You Might Also Like

BBNaija S10: Joanna, Mide, and Isabella Clash as Denari and Tracy Exit the House

Akamai Adaptive Media Player 2: Bitmovin And Akamai Set New Streaming Standard

France Télévisions Hits Record Digital Engagement With Its Roland-Garros 24×7 Channel Powered By Wildmoka

Hello Mr Right Naija Season 3: Love, Drama And Surprises Await This September!

BBNaija Season 10: Faith Bags Most Influential Housemate, Snatches Head of House from Sultana in Week 6

INadminNG October 27, 2023 October 27, 2023
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Telegram Email Print
Previous Article 1XBET CUP 2023: It’s Chekas vs Joint FC War In LASU Conference Final
Next Article Obasa Local Government Administrative Guidelines Review Underway – Lagos Assembly
about us

Independent News Express (iNews Express), a publication of 4Ds Nigeria Limited, is birthed out of the desires of the founding fathers to report News as it is.

We value Professionalism, Excellence, Service, Creativity and Integrity.

The Company

  • Home
  • About Us
  • Contact Us
  • Privacy & Policy

Quick Links

  • Advertise with us
  • Newsletters
  • Deal

Categories

Find Us on Socials

© Independent News Express. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?