By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Independent News ExpressIndependent News Express
  • Home
  • International
    InternationalShow More
    United Nations
    4th International Conference On Financing For Development Delivers Renewed Hope And Action For Sustainable Development
    2 months ago
    The African Development Bank and the United Nations Human Settlements Programme (UN-Habitat) scale up drive for sustainable urbanization in Africa
    AfDB, UN-Habitat Scale Up Drive For Sustainable Urbanisation In Africa
    2 months ago
    UN
    North Africa: Green Climate Fund Approves Record $300m For FAO-designed Projects In Papua New Guinea, Saint Lucia, The Sahel
    2 months ago
    UNICEF
    How Wars Across Middle East, North Africa Affecting Children – UNICEF
    2 months ago
    UNDP
    UN Development Programme Welcomes Historic Deal On Sustainable Development Even Amidst Global Turmoil
    2 months ago
  • Africa
    Africa
    Show More
    Top News
    Africa Leaders Summit: US To Strengthening Partnerships To Meet Shared Priorities
    3 years ago
    President Ruto Rallies Kenyans To Move Nation Forward
    3 years ago
    Tanzania: United Nations Steps Up Efforts To Build Climate Resilience
    2 years ago
    Latest News
    Bank Video on President Adesina’s Gender Advocacy Wins Two International Awards
    23 hours ago
    Ghana President Mahama Calms Nigerians’ Fears: No Mass Deportations
    4 weeks ago
    At Gender Statistics Forum, African Leaders Urge Renewed Commitment To Quality Gender Data
    2 months ago
    Ooni’s Wife, Olori Temitope Enitan-Ogunwusi Takes Ile Ife Royalty To ADWIN Launch In Cote d’Ivoire
    3 months ago
  • Corporate News
    • Media Outreach
  • Politics
    Politics
    Show More
    Top News
    Nobody Can Hijack Our Mandate, Vows Osun Gov, Adeleke
    3 years ago
    PDP To Osun People: Oyetola Is A ‘Political Leprosy’, Run For Cover
    2 years ago
    UI Alumni Association Hails Okowa’s Giant Strides In Delta State
    2 years ago
    Latest News
    NSC Chairman To Engage With Youth And Sports Stakeholders At The Nest Centre
    2 weeks ago
    Edo District Bye-election: SDP Candidate, Hon. Isidahomhen Promises To Pursue Best Interest Of Esanland 
    3 weeks ago
    PHOTOS: Vinod Obasa Takes Oath Of Office
    1 month ago
    Gov Adeleke’s Outburst Against Aregbesola Shows Sign Of A Drowning Man – ADC Group
    1 month ago
  • News
    • Agriculture
    • Breaking News
    • Tech
    • Maritime
    • Crime
    • Art & Culture
    News
    Show More
    Top News
    Ondo Governor, Akeredolu Begins Construction Of First Flyover In Akure
    2 years ago
    Celebration Of Life: Reverend Adewumi Jegede Of Later House Of God Assembly Buried Amid Pomp
    1 year ago
    Pa Abdulfatah Amoo Ayanwale
    Pa Ayanwale Dies At 76, Fidau Prayers Holds 8 August
    2 years ago
    Latest News
    Gov Okpebholo Rescues Over 10 Accident Victims On Benin–Auchi Highway
    8 hours ago
    Lagos SWAN Chairman, Oladunni, Elected into Fellowship of the Institute of Security Nigeria
    1 week ago
    Entrepreneurship, Mentorship, And Scholarship Are Gains Of FUTO Alumni Homecoming 2025
    1 week ago
    PHOTOS: UNFPA Celebrates 2025 Humanitarian Day In Abuja
    2 weeks ago
  • Entertainment
    • Comedy
    • Movies
    • Music
    • Television
    • Concert & Events
    Entertainment
    Show More
    Top News
    Keep Up With Gripping Story Of ‘The Rishantes’ Showing On GOtv 
    3 years ago
    DStv Media Sales – MIPAN Conference Explores Role Of Video Content In Building Brand Loyalty
    2 years ago
    Sporting Lagos Beat Remo Stars To Emerge Naija Super 8 Champions
    2 years ago
    Latest News
    Story Of A Greener Future: MultiChoice’s Journey To Renewable Energy And A 20% Carbon-emission Cut By 2028
    1 week ago
    Lagos Govt Reiterates Commitment To Nollywood Growth
    2 weeks ago
    Unlock More for Less as Big Brother Naija Season 10 Beckons
    1 month ago
    Purp vs Raymu: Who Will Be Crowned The Next Nigerian Idol?
    2 months ago
  • Lifestyle
    • Fashion
    • Love & Life
    • Food & Drink
    • Travel & Tourism
    • Relationship
    • Sex
    Lifestyle
    Show More
    Top News
    Ilara-Epe Kingdom To Confer Chieftaincy Title On Trinidad and Tobago Envoy
    2 years ago
    Global Food Crisis Put Millions Of Young Lives At Risk
    3 years ago
    Gov Sanwo-Olu Makes Case For Smart Packaging To Reduce Food Waste
    12 months ago
    Latest News
    Nigeria, Switzerland Takes Major Steps Towards Repatriation Of Artifacts And Cultural Cooperation
    2 days ago
    Archbishop Ugorji Hails St. Helen’s Choir As One of the Best Choirs in Owerri Archdiocese
    3 days ago
    Lagos Tourism Ministry Visits Heritage Sites For Inventory, Documentation
    1 week ago
    Nigerian Minister Presents UNESCO Certificate To Alaafin Of Oyo At Sango World Festival
    2 weeks ago
  • Business
    • Banking & Finance
    • Oil & Gas
    BusinessShow More
    Nexim Bank Boss To Engage Young Nigerians With Non-oil Export Opportunities For Wealth Creation At Breakfast Session
    4 days ago
    ₦46B in pre-launch transactions.
    After ₦46B Pre-launch Transactions, Fidelity Bank Unveils PAPSS In Nigeria
    2 weeks ago
    Opay In Trouble, Caught In Alleged Fraud Allegations And Legal Controversies Between January To July 2025
    4 weeks ago
    Petralon's Nigerian Drilling Campaign to Boost Offshore Oil Output
    Petralon’s Nigerian Drilling Campaign To Boost Offshore Oil Output
    2 months ago
    Year 2025
    How Nigeria Can Unleash Its Economic Potential – IMF
    2 months ago
  • Health
    Health
    Show More
    Top News
    WHO
    WHO Gives Nigerian Laboratory Full Accreditation To Fight Measles And Rubella
    3 years ago
    European Union Allocates N75m To Prevent Spread Of Diphtheria In Nigeria
    2 years ago
    US Govt Must Heed Lessons Of PEPFAR – AIDS Society Warns
    2 years ago
    Latest News
    At AIDS Council Meeting, Lagos First Lady Urges Bold, Sustainable Action for Nigeria’s HIV Response
    3 weeks ago
    Africa Speaks Out, Ready To Stop Health Worker Migration Crisis
    4 weeks ago
    AIDS Society Welcomes US Bipartisan Move To Protect PEPFAR
    1 month ago
    SSB Tax: Industry Actors, Paid Mouthpieces Slammed Over Campaign To Stop CAPPA
    2 months ago
  • More
    • Sports
    • Aviation/Transportation
    • Deliverance Hour
    • Industry & Labour
    • Insurance
    • Interview
    • Judiciary
    • Metro
    • Opinion
    • Property
    • Religious
    • Romance
    • Science & Discovery
Reading: Why investing in local content is a catalyst for growth
Share
Notification Show More
Aa
Independent News ExpressIndependent News Express
Aa
  • Home
  • International
  • Africa
  • Corporate News
  • Politics
  • News
  • Entertainment
  • Lifestyle
  • Business
  • Health
  • More
Search
  • Home
  • International
  • Africa
  • Corporate News
    • Media Outreach
  • Politics
  • News
    • Agriculture
    • Breaking News
    • Tech
    • Maritime
    • Crime
    • Art & Culture
  • Entertainment
    • Comedy
    • Movies
    • Music
    • Television
    • Concert & Events
  • Lifestyle
    • Fashion
    • Love & Life
    • Food & Drink
    • Travel & Tourism
    • Relationship
    • Sex
  • Business
    • Banking & Finance
    • Oil & Gas
  • Health
  • More
    • Sports
    • Aviation/Transportation
    • Deliverance Hour
    • Industry & Labour
    • Insurance
    • Interview
    • Judiciary
    • Metro
    • Opinion
    • Property
    • Religious
    • Romance
    • Science & Discovery
Have an existing account? Sign In
Follow US
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Independent News Express > Blog > Entertainment > Television > Why investing in local content is a catalyst for growth
EntertainmentTelevision

Why investing in local content is a catalyst for growth

Last updated: 2023/10/19 at 7:30 PM
2 years ago
Share
SHARE


Local content isn’t just entertainment; it’s a vital tool for economic growth, job creation, and cultural preservation. Investments that multiply opportunities in the local creative sector not only enrich African narratives – they also improve African lives. 

Today, more and more people want to see their heritage come to life. They want their stories told and their experiences reflected on screen. With a growing appetite for African content, businesses have a great opportunity to invest in local productions – and consequently local people.

The desire for local content and the drive to consume content allows broadcasters to improve the skills of local production crews, invest in better equipment and facilities, highlight local talent on- and off-screen, and also adjacent industries.

In Nigeria, for instance, MultiChoice plays a pivotal role in empowering talent and driving economic development. It invests directly and indirectly in the African entertainment industry, providing critical skills support and training.

Its flagship channel, Africa Magic, is a springboard for aspiring and established talents to showcase their skills. This commitment paves the way for new and seasoned entertainment professionals to flourish, elevating the industry and the country as a whole.

Today, it employs more than 1 000 dedicated staff members, and that’s just the beginning. Indirectly, it supports more than 20 000 jobs across various sectors, from production crews to small businesses that thrive on the entertainment industry.

Another example is Kwenda Magic in Angola, testament to the MultiChoice Africa commitment to celebrating local culture and fostering growth through top-quality content. Its productions are shifting the dial, with DStv Angola now seen as the main investor in local content in country.

This channel, meticulously curated for the Angolan audience, has not only exceeded its targets, but has also created more than 3 000 jobs. These jobs span the entire spectrum of content creation, from actors to writers, producers, and technicians.

Kwenda Magic showcases the diverse narratives that make the country unique. By investing in local content, it empowers communities and amplifies their voices, strengthening their collective identity.

Zambezi Magic provides direct and indirect employment opportunities across Zambia, Zimbabwe, Botswana, Eswatini, Malawi, Lesotho and Namibia, producing local content not only to entertain, but also to empower communities and stimulate economic development across the region.

In Uganda, Pearl Magic Prime is a respected DStv and GOtv channel. Its success and credibility are underpinned by its broad viewership but also by its significant economic impact.

Since 2021, more than 25 licensed and commissioned shows have graced the platform, employing approximately 1 000 people directly and indirectly. Even more impressively, these productions garnered a remarkable 15 local and international awards in 2022 alone.

Finally, in Namibia, MultiChoice has partnered with the Namibia Film Commission to support female filmmakers, also sponsoring two Namibian female filmmakers to establish a Sisters Working in Film and Television (SWIFT) chapter.

This initiative is part of the broadcaster’s commitment to diversity and gender equality in the film and television industry. By empowering women in film, the company contributes not only to personal growth, but also to the broader development of the Namibian film sector.

Beyond the investment in the film industry, MultiChoice has also launched Network TV. This local channel offers current affairs, sports, youth entertainment, as well as travel shows – exclusively for Namibians, by Namibians.

Through this channel, the company has employed 4 people and supported a further 10 through indirect investment. It’s a step towards greater, hyper-localised content that supports a brighter future for Namibia’s creative industry and beyond.

MultiChoice’s dedication to tailoring content to each market is evident through the increasing number of local channels and productions in each region.


At MultiChoice, we believe in improving the quality of people’s lives through what we do. One of our most significant contributions to this mission is our investment in local content – content that speaks to people, tells their stories, and helps build a united, Pan-African identity.

Local content isn’t just a source of entertainment; it’s a powerful force for economic progress and the preservation of our rich cultural heritage. We remain steadfast in our commitment to nurturing talent, catalysing economic prosperity and telling African stories for African people

You Might Also Like

Story Of A Greener Future: MultiChoice’s Journey To Renewable Energy And A 20% Carbon-emission Cut By 2028

Lagos Govt Reiterates Commitment To Nollywood Growth

Unlock More for Less as Big Brother Naija Season 10 Beckons

Purp vs Raymu: Who Will Be Crowned The Next Nigerian Idol?

Local Content Powers African Dreams

TAGGED: Africa Magic
INadminNG October 19, 2023 October 19, 2023
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Telegram Email Print
Previous Article 1XBET Cup 2023 1XBET Cup 2023: Ighalo FC Defeat De Elites 1-0, Picks Epe Conference Sole Ticket 
Next Article UN Biodiversity Convention: Delegates End Meeting, Provide Strong Scientific Basis To Support Implementation Of Kunming-Montreal Global Biodiversity Framework
about us

Independent News Express (iNews Express), a publication of 4Ds Nigeria Limited, is birthed out of the desires of the founding fathers to report News as it is.

We value Professionalism, Excellence, Service, Creativity and Integrity.

The Company

  • Home
  • About Us
  • Contact Us
  • Privacy & Policy

Quick Links

  • Advertise with us
  • Newsletters
  • Deal

Categories

Find Us on Socials

© Independent News Express. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?