BY ONOR IKECHUKWU MIKEL
JUBEL Beer, a refreshing beer cut with fruit, has been unveiled as the Official Beer Partner of Glasgow 2026 Commonwealth Games and will be poured across all venues alongside Tennent’s and Tennent’s Zero.
Launched in 2018, JUBEL is known for its culture-focused community partnerships and signing up to Glasgow 2026 signals the brand’s ambition to bring their refreshing, feel-good energy to major events, celebrating the moments that matter.
Hundreds of thousands of spectators are set to watch 11 days of world-class sport unfold across the Scottish Event Campus, Tollcross Swimming Centre, Scotstoun Stadium and The Sir Chris Hoy Velodrome when the Games return to Glasgow from 23 July to 2 August, and each venue will serve up JUBEL’s signature lagers cut with fruit, created for sessionable, feel-good occasions.
The partnership aligns with Glasgow 2026’s ambition to host a greener Commonwealth Games that treads lightly on Glasgow and the planet. JUBEL is a Certified B Corp, offsetting 100% of carbon emissions each year, using infinitely recyclable aluminium cans and brewing with regenerative barley through a partnership with Wildfarmed. Games venues will prioritise draught beer where possible, which has a significantly lower carbon footprint than packaged formats.
Diane McLeod, Director of Games Services and Workforce at Glasgow 2026, said: “We’re excited to welcome JUBEL to the Glasgow 2026 sponsor family, serving up their refreshing lager alongside a taste of Scotland with Tennent’s at our four iconic venues.
“This partnership is about more than great beer, it’s about shared moments, community and celebration. JUBEL dares to do things differently and shares our values around innovation, sustainability, and creating memorable moments that bring people together.
“As an Official Partner, we know they’ll bring energy, creativity and a genuine passion for the moments that bring people together. This is exactly the spirit that will run through every session of the Games and we can’t wait to raise a pint with fans across the city this summer.”
Jesse Wilson, Founder of JUBEL Beer said: “We’re incredibly proud to be announced as the Official Beer Partner of the Glasgow 2026 Commonwealth Games.
“JUBEL was born in an Aprés bar and means a feeling of extreme joy – that’s exactly why we exist, to create those sun-soaked, music-pumping, shared moments that bring people together.
“Over the past year we’ve invested in building community partnerships – the Commonwealth Games celebrate community, competition and shared moments on a global stage, values that feel deeply aligned with everything JUBEL stands for. We couldn’t be more excited to be part of it.”