By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Independent News ExpressIndependent News Express
  • Home
  • International
    InternationalShow More
    United Nations
    4th International Conference On Financing For Development Delivers Renewed Hope And Action For Sustainable Development
    4 months ago
    The African Development Bank and the United Nations Human Settlements Programme (UN-Habitat) scale up drive for sustainable urbanization in Africa
    AfDB, UN-Habitat Scale Up Drive For Sustainable Urbanisation In Africa
    4 months ago
    UN
    North Africa: Green Climate Fund Approves Record $300m For FAO-designed Projects In Papua New Guinea, Saint Lucia, The Sahel
    4 months ago
    UNICEF
    How Wars Across Middle East, North Africa Affecting Children – UNICEF
    4 months ago
    UNDP
    UN Development Programme Welcomes Historic Deal On Sustainable Development Even Amidst Global Turmoil
    4 months ago
  • Africa
    Africa
    Show More
    Top News
    Egypt: United States Embassy Cairo Organizes Women And Environment Week
    3 years ago
    PeacePro
    Military Intervention In Niger Republic Will Amount To Digging Africa’s Grave – PeacePro
    2 years ago
    Zimbabwe
    Criticism Trails Zimbabwe President Appointment Of Son As Minister
    2 years ago
    Latest News
     South Africa’s Think 20: Experts Address How Africa Can Bridge Digital Divide And Achieving Financial Inclusion
    3 weeks ago
    U.S. Africa Command Commander Visits West Africa, Underscores Partnership In Addressing Evolving Terrorism Threat
    3 weeks ago
    West Africa Regional Preparatory Workshop For COP30 On Climate Change Opens In Dakar
    3 weeks ago
    Systemic Racism Against Africans And People Of African Descent In Criminal Justice Systems Is Pervasive
    3 weeks ago
  • Corporate News
    • Media Outreach
  • Politics
    Politics
    Show More
    Top News
    Ifelodun LCDA
    Ifelodun LCDA Residents Lament Underdevelopment, Maladministration By Council Boss
    2 years ago
    Rt. Hon. Mojisola Lasbat Meranda
    Lagos Deserves Leaders Like You, UNILAG Tells Speaker Meranda
    8 months ago
    Voters In Katsina Vow To Dump Buhairi, APC
    3 years ago
    Latest News
    Ex-Pres. Jonathan’s Senior Special Assistant, Dr. Dudafa Dumps PDP For APC
    13 hours ago
    Senate President Akpabio Engages Young Progressives in Mentorship Conversation at the Youth House
    6 days ago
    Minister of Women Affairs Visits APC Youth House To Mark International Day Of Girl Child
    1 week ago
    EU, ADC Parley: Calls for Electoral Reforms To Guarantee Free, Fair, Credible Polls In Nigeria
    2 weeks ago
  • News
    • Agriculture
    • Breaking News
    • Tech
    • Maritime
    • Crime
    • Art & Culture
    News
    Show More
    Top News
    Ondo Governor, Akeredolu Begins Construction Of First Flyover In Akure
    2 years ago
    Celebration Of Life: Reverend Adewumi Jegede Of Later House Of God Assembly Buried Amid Pomp
    1 year ago
    Pa Abdulfatah Amoo Ayanwale
    Pa Ayanwale Dies At 76, Fidau Prayers Holds 8 August
    2 years ago
    Latest News
    Owerri Bids Farewell To Lady Njemanze Amid Solemn Tribute
    10 hours ago
    A Testament To A Miraculous Birth: Celebrating The King Of Our Time By Olori Temitope Enitan-Ogunwusi
    2 days ago
    Priest Reaffirms Call For Prayers For The Dead As Knight of St. Mulumba Hold Vigil Mass For Lady Njemanze
    5 days ago
    Senior Lawyer Accuses Lagos AG Of Abuse Of Court Process
    5 days ago
  • Entertainment
    • Comedy
    • Movies
    • Music
    • Television
    • Concert & Events
    Entertainment
    Show More
    Top News
    Sound Of Praise To Raise Altar Of Praise For God – Chinedu Ezenwa
    2 years ago
    Oscars 2024
    The Full List Of Winners And Nominees At Oscars 2024
    2 years ago
    Showmax
    Showmax Unveils Shikini Season Deal, Makes Mobile Streaming As Low As ₦1000
    8 months ago
    Latest News
    GOtv Stream vs. Traditional TV: Why Viewers Are Loving the Flexibility
    4 weeks ago
    Securing Africa’s Digital Future: Entertainment in Safe Hands
    4 weeks ago
    BBNaija S10: Joanna, Mide, and Isabella Clash as Denari and Tracy Exit the House
    1 month ago
    Akamai Adaptive Media Player 2: Bitmovin And Akamai Set New Streaming Standard
    1 month ago
  • Lifestyle
    • Fashion
    • Love & Life
    • Food & Drink
    • Travel & Tourism
    • Relationship
    • Sex
    Lifestyle
    Show More
    Top News
    Leadership
    CEO Shares 3 Qualities Every Effective Leader Has
    2 years ago
    Ambassador Raffy Bello Greets Imperial Majesty, Ooni Enitan-Ogunwusi, As Olojo Festival Begins In Ile-Ife
    3 weeks ago
    World Food Day
    2024 World Food Day: Unhealthy Foods Jeopardising Our Future, Say Nigerian Youths
    1 year ago
    Latest News
    The Day Mourners Rebelled in Church By Babafemi Ojudu
    6 days ago
    Ambassador Raffy Bello Greets Imperial Majesty, Ooni Enitan-Ogunwusi, As Olojo Festival Begins In Ile-Ife
    3 weeks ago
    Preserving African Culture: Polaris Bank , Chivita, And Danone Support CIKDAS’ Youth Literary Initiative
    1 month ago
    Nigeria, Switzerland Takes Major Steps Towards Repatriation Of Artifacts And Cultural Cooperation
    2 months ago
  • Business
    • Banking & Finance
    • Oil & Gas
    BusinessShow More
    Unity Bank Shareholders Approve Merger With Providus Bank
    3 weeks ago
    Yomi Joseph Digital Pr Launches 360° Marketing Solutions To Transform Brands Into Industry Leaders
    4 weeks ago
    Gov Abiodun Showcases Ogun Investment Opportunities At AfCFTA In Algeria
    1 month ago
    Intra-African Trade Fair
    Nigeria To Host Intra-African Trade Fair In 2027
    1 month ago
    Bank of Agriculture
    How Nigeria-Brazil Pact Will Boost Agricultural Investment, Food Security – BOA
    2 months ago
  • Health
    Health
    Show More
    Top News
    USAID
    United States Partners Woman-Owned Nigerian Company To Fight Malnutrition
    2 years ago
    SALT Kills, Take It Less To Stay Alive
    2 years ago
    Year 2025
    After US Aid Suspension, Tinubu’s Govt Announces N4.8bn To Support HIV Treatment In Nigeria
    9 months ago
    Latest News
    Nigerian Academy Of Pharmacy Inducts 14 New Fellows
    7 hours ago
    2025 World Pharmacist Day: Lagos Takes Healthcare To Ikorodu Communities
    3 weeks ago
    World Heart Day: Adopt Healthy Food Policies, CAPPA Tasks FG, States
    3 weeks ago
    Lagos Takes Fight Against HIV To Communities
    3 weeks ago
  • More
    • Sports
    • Aviation/Transportation
    • Deliverance Hour
    • Industry & Labour
    • Insurance
    • Interview
    • Judiciary
    • Metro
    • Opinion
    • Property
    • Religious
    • Romance
    • Science & Discovery
Reading: The Power of Change: How TV Evolution Empowers Everyone
Share
Notification Show More
Aa
Independent News ExpressIndependent News Express
Aa
  • Home
  • International
  • Africa
  • Corporate News
  • Politics
  • News
  • Entertainment
  • Lifestyle
  • Business
  • Health
  • More
Search
  • Home
  • International
  • Africa
  • Corporate News
    • Media Outreach
  • Politics
  • News
    • Agriculture
    • Breaking News
    • Tech
    • Maritime
    • Crime
    • Art & Culture
  • Entertainment
    • Comedy
    • Movies
    • Music
    • Television
    • Concert & Events
  • Lifestyle
    • Fashion
    • Love & Life
    • Food & Drink
    • Travel & Tourism
    • Relationship
    • Sex
  • Business
    • Banking & Finance
    • Oil & Gas
  • Health
  • More
    • Sports
    • Aviation/Transportation
    • Deliverance Hour
    • Industry & Labour
    • Insurance
    • Interview
    • Judiciary
    • Metro
    • Opinion
    • Property
    • Religious
    • Romance
    • Science & Discovery
Have an existing account? Sign In
Follow US
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Independent News Express > Blog > Entertainment > Television > The Power of Change: How TV Evolution Empowers Everyone
EntertainmentTelevision

The Power of Change: How TV Evolution Empowers Everyone

Last updated: 2024/10/31 at 1:39 PM
12 months ago
Share
MultiChoice
SHARE

The television sector is at an exciting stage of development. Its evolution has accelerated – particularly over the past decade – and, most importantly, it has empowered all stakeholders.

While discussing consumer preferences and expectations, Dr. Busola Tejumola, Executive Head of Content & Channels, West Africa at MultiChoice, explained that today’s audiences are shaping the content they consume. Audiences now actively seek out their preferred content, from music to shows, contributing to the proliferation of platforms available to them.

Content Democracy

- Advertisement -
Ad imageAd image

Traditional media offers tightly scheduled content, but online platforms, streaming services, and over-the-top (OTT) platforms have democratized content, allowing users to curate their viewing experiences based on personal tastes.

Over the years, we’ve adjusted or removed content based on data indicating it was no longer resonating with viewers. That is the power of the audience!

Broadcasters and production houses must be agile, adapting their offerings in real time to meet the audience’s evolving tastes. In West Africa, Big Brother Naija exemplifies this, using live polls and surveys to gauge sentiment, which then directly influences the storyline.

Just as audiences are changing, so are filmmakers. New technologies now give filmmakers a wide array of platforms to share their stories, compared to the limited options of the past, such as pay TV.

Today, filmmakers are no longer limited to a single broadcaster; technology is empowering producers to own and distribute their content.

When it comes to monetizing content, blockchain technology offers a new way to track and authenticate usage, helping young producers secure the royalties they deserve. This is particularly relevant as AI continues to scrape and reuse online content without consent.

Atinuke Ngozi Babatunde, Director of MultiChoice Talent Factory (MTF) West Africa, emphasized the role of technology and intellectual property in shaping the future of TV: 

“At MTF, we incorporate courses on law, filmmaking ethics, ethical AI use, and protecting the rights of all film stakeholders. As online spaces evolve, issues like rights, ownership, and piracy are only becoming more critical.

Our curriculum constantly adapts to reflect new trends,” she added. “We cover animation, virtual reality, and augmented reality as these technologies become more central to the television industry.”

Emerging Trends

A major trend over the past 10 years is the miniaturization and affordability of equipment. Now, a creator can produce high-quality content using just a smartphone. This removes yet another barrier to entry for aspiring filmmakers.

A lack of budget or equipment is no longer an excuse – if you have a decent phone, there’s little stopping you from telling your story. MTF’s “Low Budget/No Budget” course equips young filmmakers with frugal innovation skills, which have long been a hallmark of African creativity.

Drone technology has also become more affordable, with some students purchasing camera drones as an income stream. Drones add depth to film production and have become mainstream tools for filmmakers.

Another significant shift in the last decade is Africa’s emergence on the global film stage. Films are being made in Africa not only by African filmmakers but also by filmmakers from industrialized nations and the African diaspora.

Collaboration and skills exchange play a role here. Recently, I participated in an event organized by the U.S. Consulate in Nigeria, where Nigerian filmmakers and musicians explored the importance of building a global African creative community.

Storytelling in Our DNA

Storytelling is deeply ingrained in African culture, forming the foundation of MTF’s approach to filmmaking.

Our courses situate African filmmaking within this rich storytelling tradition. This foundation drives the hyper-local content on channels like Africa Magic, where many of our graduates work, telling authentic African stories for a dedicated audience.

Through this technological evolution, all stakeholders in the television sector now have a say in its trajectory. Filmmakers, students, audiences, and broadcasters are all contributing to how content is created and consumed – often in real-time, collaborative settings.

Together, we are shaping the future of African filmmaking.

You Might Also Like

GOtv Stream vs. Traditional TV: Why Viewers Are Loving the Flexibility

Securing Africa’s Digital Future: Entertainment in Safe Hands

BBNaija S10: Joanna, Mide, and Isabella Clash as Denari and Tracy Exit the House

Akamai Adaptive Media Player 2: Bitmovin And Akamai Set New Streaming Standard

France Télévisions Hits Record Digital Engagement With Its Roland-Garros 24×7 Channel Powered By Wildmoka

TAGGED: MultiChoice
INadminNG October 31, 2024 October 31, 2024
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Telegram Email Print
Previous Article BUA Foods Grows Revenue To N1.07 Trillion, Gross Profit Rises 82% In Nine Months
Next Article Adesina and Banga lead the charge to end hunger in Africa at 2024 Borlaug Dialogue Borlaug Dialogue: AfDB Boss, Adesina, World Bank President, Banga Lead Charge To End Hunger In Africa
about us

Independent News Express (iNews Express), a publication of 4Ds Nigeria Limited, is birthed out of the desires of the founding fathers to report News as it is.

We value Professionalism, Excellence, Service, Creativity and Integrity.

The Company

  • Home
  • About Us
  • Contact Us
  • Privacy & Policy

Quick Links

  • Advertise with us
  • Newsletters
  • Deal

Categories

Find Us on Socials

© Independent News Express. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?