The pharmaceutical firm, Sterling Biopharma Limited, has introduced a new product called Fejeron Blood Tonic into the Nigerian market to support the country’s about 66.8% economically active population.
Fejeron Blood Tonic contains iron, Vitamin B12 and folic acid, all essential components that help to facilitate adequate blood supply and replenishment to the body with vital vitamins while enabling a strong immune system.
Speaking at the media unveiling in Lagos on Thursday, September 15, the Chief Operating Officer, Sterling Biopharma Limited, Mr Adebayo Adepoju, said that the nature of stress and fatigue that Nigerians encounter on a daily basis requires that their physical and mental wellbeing is well supported to function at it best and this is why Fejeron Blood Tonic is uniquely formulated for everyone regardless of age or gender.
“At Sterling Biopharma, we believe that everyone deserves to be able to buy simple prescription drugs without breaking the bank. This is why from the moment we entered the Nigerian market, and with our wide range of products, we have made our intentions clear and that is to make quality pharmaceutical products affordable for all Nigerians.
“So, Fejeron Blood Tonic is the latest proof of our commitment to this mission. Despite its premium quality, Fejeron, at the moment is one of the most affordable blood tonics you will find in the Nigerian pharma market, and this is deliberate. All Nigerians should be able to take care of themselves,” he said.
Since its market introduction, Fejeron has quickly become one of the well-sought-after new brands in the pharmaceutical category and the Product Manager, Olumide Ogunremi, linked the warm embrace of the product to its quality and appeal to the needs of the Nigerians.
He said: “The quick acceptance of Fejeron Blood Tonic in Nigeria is not a surprise to us. The enthusiasm to try out the product and the return purchases across the biggest pharmaceutical markets in Nigeria validate the quality of the product and timeliness of its emergence.”
On what makes Fejeron Blood Tonic unique, Ogunremi promised that both the young and old will love the taste of Fejeron, adding that extra effort has also been put into ensuring that the product has fewer chances of causing common side effects like metallic after-taste, staining of the teeth; constipation, diarrhoea, nausea and others.
On the brand’s promise to Nigerians, the C.O.O noted that Fejeron Blood Tonic is driven by the belief that truth, health is wealth and they are out to promote this culture among Nigerians, standing by them on the journey to their individual accomplishments.
“We realise that the average Nigerian is aspirational and that explains why hard work is a way of life, regardless of class. However, every dreamer needs an enhancer, a cheerleader and a support system, a role we are happy to play.
“That is why our online launch campaign is encouraging Nigerians across all socioeconomic classes to jump on our social media handles @myfejeron on Facebook, Instagram and Twitter to tell their stories with an emphasis on what drives them to aspire, using the hashtag #myfejeron.
“We want to celebrate the Naija spirit and all we are saying is that Fejeron feels your hustle and we are with you on your journey to greatness. We will constantly remind you to take care of yourself in order to achieve those lofty dreams. Our biggest assets are our customers and we hold you, dear,” he said.