SquirrelPR, a leading PR management platform, has successfully organized a pilot workshop to enhance the capacity of journalists and bloggers in financial reporting.
The training, titled Reporting the Money Market, was held on November 14, 2024, and equipped participants with critical skills to excel in covering Nigeria’s financial sector.
The workshop, which ran from 10:30 AM to 4:00 PM, drew the participation of journalists and bloggers who attended the full session. It featured six key modules designed to deepen participants’ understanding of the money market, including Basics of Money Markets & Key Instruments, Interpreting Macroeconomic Indicators, Risk, Liquidity & Market Analysis, Mastering Financial Statement Analysis, Essential Investigative Techniques, and Reporting Ethics & Objectivity.
In his keynote address, Chima Nwokoji, Chairman of the Finance Correspondents Association of Nigeria (FICAN), praised SquirrelPR for initiating such a timely program, saying:
“As journalists, our ability to accurately and critically report on the money market plays a vital role in shaping public understanding and promoting transparency. This workshop sets a new benchmark for empowering financial reporters with the tools to meet the demands of an ever-evolving financial sector.”
The workshop also received commendation from Keni Akintoye, Founder/CEO of KT Communication, a leading digital marketing agency. While addressing participants, he highlighted the relevance of such initiatives in today’s media landscape.
“In an era where digital news publishing has disrupted traditional journalism, this training ensures that financial reporters maintain high professional standards while delivering insightful and ethical reportage. SquirrelPR has set a strong precedent with this initiative,” Akintoye remarked.
The highly interactive session was led by Babajide Komolafe, Economy Editor at Vanguard Newspaper, who brought over two decades of experience reporting on Nigeria’s financial sector. Komolafe’s wealth of knowledge, coupled with his practical approach, kept participants engaged throughout the workshop. He provided actionable insights into navigating the complexities of the money market and interpreting economic indicators effectively.
The success of this pilot training underscores SquirrelPR’s commitment to empowering media professionals with the knowledge and tools needed to thrive in an increasingly complex and dynamic financial reporting environment.
