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Independent News Express > Blog > Metro > Nigeria Eyes $100bn Revenue From Creative Economy
MetroNews

Nigeria Eyes $100bn Revenue From Creative Economy

Last updated: 2024/09/12 at 10:02 AM
1 year ago
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Minister of Art, Culture and the Creative Economy
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BY OLANIYI OLUGBENGA JOSEPH

The Federal Government has unveiled details of its bold and strategic plans to generate at least $100 billion and create over two million jobs from Nigeria’s creative economy yearly.

The government’s plan was unveiled on Wednesday by the Minister of Art, Culture and the Creative Economy, Hannatu Musa Musawa, at a roundta­ble for local and international investors where she presented her ministry’s 8-Point Plan and Roadmap.

Speaking at the event hosted by the ministry at in Ikoyi, the minister said that if implemented to its fullest, the plan has the po­tential to achieve the above-stated objectives.

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She listed the 8-Point Plan as follows: Nigeria Destination 2023, a national initiative designed to grow the arts, culture and cre­ative economy under one unit­ed vision; Skills Development; Fast-track Policy Frameworks; Strategy Governance and Col­laboration; Smart Strategic Partnerships; Growth Targets for GDP Contribution & Sectoral Output; Enabling Business Environments, and Cultural Heritage Preservation and Sustainability. ­

She lamented that despite its huge potentials, Nigeria’s creative industry currently contributes just $5 billion to the economy, with its different sub-sectors at various stages of development.

The sectors include music (sound recording, live perfor­mances and music videos), vi­sual media (movies, TV shows, comedy shows, podcast, content creation), visual arts & craft (can­vas painting, design, sculpturing, woodwork and other craft works), heritage & museums, culinary arts, fashion, publishing (books, literary arts, poetry, magazine, etc), and video gaming.

According to the National Bureau of Statistics, Nigeria’s creative economy has a very low contribution to overall GDP in comparison with benchmark countries, with the industry con­tributing just 1.2% to Nigeria’s GDP in 2022, the least when com­pared to other African countries like Morocco (2.7%), South Africa (3.0%), and Egypt (4.3%). It also ranks low (1.0%) in its ability to earn government revenue from the sector, compared to South Af­rica’s 12.5%.

To achieve its ambition, Musa­wa said the ministry has identi­fied 14 pivotal initiatives that will drive the sector’s growth and significantly boost government revenue $10 billion – $20 billion.

She grouped these initiatives under four unique pillars, name­ly: Technology, Infrastructure and Funding, International Culture Promotion, and Intellectual Prop­erty Monitisation.

Under the Technology pillar, the minister said the ministry intends to launch a digital con­tent creation tool accessibility programme to provide improved and discounted digital tools for Nigerian creatives.

Others include the launch of the Nigeria content distribution initiative to increase the nation­wide adoption of digital tools for content distribution, the launch of a study to estimate the size of the creative industry in Nigeria including a framework to size the market going forward, and the expansion of internet acces­sibility in underserved regions in Nigeria to expand the reach of the other digital initiatives.

For Infrastructure and Fund­ing, she said, this entails catalogu­ing existing infrastructure for the Arts, Culture and Creative Econ­omy and its current state, devel­oping the appropriate infrastruc­ture needed to the industry and leveraging public-private partner­ship to fund development, provid­ing incentives to stakeholders in the creative economy to boost investment and adoption of stra­tegic initiatives, and launching a creative accelerator programme to provide capital, and capacity building to creative companies.

Under International Culture Promotion, Musawa said the min­istry would establish a culture promotion office collaborating with Nigerian embassies abroad, to promote Nigerian arts, culture and creative economy, and lever­age AFCTA to boost Nigerian cre­ative output export regionally and globally.

For Intellectual Property Mon­etisation, she said the ministry would seek to establish globally standardised CMOs (Collection Management Organisations) for most of the sectors, launch a Copyright Oversight Initiative in partnership with the Nigerian Communications Commission (NCC) to enhance tracking, mon­itoring, and enforcement of copy­right standards, ensuring CMOs’ adherence to CISAC standards. It will also develop and implement the intellectual property frame­work and operationalise Nigeria’s IP licencing framework.

Musawa said that Nigeria’s creative economy has the po­tential to grow by 400% by 2027, positioning the sector to leapfrog in the long term and deliver the vision for the sector.

She revealed that the ministry has already created several initia­tives and entered collaborations towards the realisation of its set goals.

She listed some of these ini­tiatives to include, among others, the Creative Leap Acceleration Program, CultRise, an infrastruc­ture development initiative and Origins, an advanced data cap­ture and management initiative designed to collect, store, analyse, and share critical data related to Nigeria’s cultural and creative industries.

The minister also listed some of the ministry’s infrastructure project pipelines, including the Digital & Immersive Art Cen­tre, the Renewed Hope Creative City at the Wole Soyinka Centre, Arts Village in Abuja, setting up of Creative Hubs in Nigeria’s 36 states, the National Entertain­ment Centre, Abuja Creative City, and the National Gallery of Art, among others.

To aid in the realisation of the government’s job creation target in the creative industry, the minis­ter disclosed that the ministry has entered a partnership with Big­Win Philanthropy, a major inter­national development partner, to deliver a transformative capacity building and job creation strategy.

The event featured a panel session involving the minister herself and top officials of the ministry including: Director-Gen­eral, National Council for Arts and Culture, Obi Azika; Principal Adviser to the Minister of Art, Culture and Creative Economy, Faiz Imam, and Managing Direc­tor, Nigerian Film Corporation, Aliyu Nuhu. 

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