By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Independent News ExpressIndependent News Express
  • Home
  • International
    InternationalShow More
    G7 finance leaders seek non-tariff consensus in Canada, may face US pushback
    Ahead G7 Summit, Finance Ministers Seek Non-tariff Consensus In Canada, May Face US Pushback
    2 weeks ago
    Over 28,000 Women And Girls Killed In Gaza Since October 2023
    2 weeks ago
    Global Aid Cut
    New Report Reveals How Global Aid Cuts Affecting Women’s Organisations Aiding Women In Crises
    3 weeks ago
    UNICEF Raises Alarm Over 14m Children Worldwide At Risk Of Malnutrition
    2 months ago
    United Nations for Women
    In 8 Days, 830 Killed In Gaza – UN Women Raises Alarm
    2 months ago
  • Africa
    Africa
    Show More
    Top News
    UN Women Kenya Trains Motorcycle Taxi Operators
    2 years ago
    Nigeria To Host Sahel Climate Fund Secretariat
    2 years ago
    Dangote Recounts Investors’ Bad Experience With AU Passports In Some African Nations
    2 years ago
    Latest News
    Cameroon Tops List Of World’s Most Neglected Displacement Crises
    1 day ago
    ECOWAS Marathon Race Director Okon Congratulates Commission on 50th Anniversary
    1 week ago
    Africa Day: Majority of Africans Want African Nations Be Given Greater Influence In International Decision-making Bodies
    1 week ago
    Edelman Africa Launches Regional Advisory To Support Global Institution Growth In Africa
    3 weeks ago
  • Corporate News
    • Media Outreach
  • Politics
    Politics
    Show More
    Top News
    Impunity, Insecurity Threaten Nigeria’s General Elections
    2 years ago
    Warri South Leaders Seek Review Of Delta South Senatorial Election Result
    2 years ago
    Obasa Returns As Speaker, Lagos House Of Assembly
    2 years ago
    Latest News
    LG Election: Stakeholders Appeal To APC Not To Allow Chairmen Run For 3rd term
    4 weeks ago
    More APC Chairmanship Aspirants Reject Indirect Primary For Local Govt Elections In Lagos State
    1 month ago
    Youth Party Sets May 18 for Lagos LG Primary Elections, Slashes Fees For Women and PWDs
    2 months ago
    Oyo State Faces Herculean Task in Picking Makinde’s Successor – Chief Ayorinde
    2 months ago
  • News
    • Agriculture
    • Breaking News
    • Tech
    • Maritime
    • Crime
    • Art & Culture
    News
    Show More
    Top News
    Ondo Governor, Akeredolu Begins Construction Of First Flyover In Akure
    2 years ago
    Celebration Of Life: Reverend Adewumi Jegede Of Later House Of God Assembly Buried Amid Pomp
    12 months ago
    Pa Abdulfatah Amoo Ayanwale
    Pa Ayanwale Dies At 76, Fidau Prayers Holds 8 August
    2 years ago
    Latest News
    Former EFCC Boss, Bawa Unveils Explosive Book On Nigeria’s Fuel Subsidy Fraud
    16 hours ago
    IMSUAA 2025: La-Ghost And Starblaze Could Draw Inspiration From Convention Theme
    2 days ago
    IMSUAA 2025 Convention: Two Artistes From Lagos Chapter To Light Up Event
    1 week ago
    Lagos SWAN Celebrates Yeni Kuti On Her Special Day
    2 weeks ago
  • Entertainment
    • Comedy
    • Movies
    • Music
    • Television
    • Concert & Events
    Entertainment
    Show More
    Top News
    ‘Music Is Therapy’ For Kaien Cruz
    2 years ago
    Meet the MultiChoice Talent Factory West Africa Class of 2024!
    1 year ago
    MultiChoice Talent Factory film & TV academies
    MultiChoice Talent Factory Graduates New Set Of Film And TV Pros
    6 months ago
    Latest News
    Nigerian Idol Season 10 Live Shows Are Underway as the Top 10 Battle for Stardom
    1 week ago
    Nigeria Strengthens Fight Against Content Piracy Through Strategic Partnerships
    2 weeks ago
    Prestige, Impact: Why AMVCA is the People’s Award Show
    4 weeks ago
    Celebrating African Cinema: AMVCA’s Growing Influence in Global Entertainment
    1 month ago
  • Lifestyle
    • Fashion
    • Love & Life
    • Food & Drink
    • Travel & Tourism
    • Relationship
    • Sex
    Lifestyle
    Show More
    Top News
    Organisers Unveil 3rd Festival Of Art For Economic Development Holding In February
    1 year ago
    It’s Celebration Galore As Prophet Zaccheus Adeogun Turns 75
    2 years ago
    United African Methodist Church
    UAMC Holds 83rd Annual Delegates’ Conference
    5 months ago
    Latest News
    Lagos SWAN Joins UN To Celebrate World Nutrition Month At Unilag Confab
    1 week ago
    Yemisi Shyllon Museum of Art and Toledo Museum of Art Launch Historic Cultural Exchange
    4 weeks ago
    Piracy in Africa’s Creative Sector: How Creators Can Protect Their Content
    2 months ago
    Fanti Carnival Returns To Lagos This Easter Sunday
    2 months ago
  • Business
    • Banking & Finance
    • Oil & Gas
    BusinessShow More
    Lagos Will Continue To Lead Initiatives That Accelerate Economic Diversification – Sanwo-Olu
    2 weeks ago
    Afreximbank
    Afreximbank Reports Strong Performance For Q1 2025 In Line With expectations
    2 weeks ago
    Pan-African Payment & Settlement System
    Nigeria Unlocks Intra-African Trade With New Pan-African Payment & Settlement System Policy Boost
    4 weeks ago
    Impact Of Online Trading Platforms Like Temu On Nigeria’s Economy
    4 weeks ago
    Unity Bank Launches GenFi, Targets Children, Teens With Gamified Banking Platform
    1 month ago
  • Health
    Health
    Show More
    Top News
    In Ghana, Demands For Body Enhancement Surgeries On The Rise
    2 years ago
    Women And Men Mistakenly Given Different Advice To Prevent Heart Disease
    3 years ago
    FIND Welcomes Adoption Of Historic WHO Assembly Resolution On Diagnostics
    2 years ago
    Latest News
    Roche Launches Diagnostics Operations In Nigeria,
    1 day ago
    Alimosho Football Coaches Council Set For Health, Safety Business Workshop
    2 weeks ago
    World Hypertension Day: Merck Foundation Commits To Improving Cardiovascular And Diabetes Care Across Africa
    3 weeks ago
    First Lady Gives Paediatric Support To Indigent Patients At Lagos General Hospital
    3 weeks ago
  • More
    • Sports
    • Aviation/Transportation
    • Deliverance Hour
    • Industry & Labour
    • Insurance
    • Interview
    • Judiciary
    • Metro
    • Opinion
    • Property
    • Religious
    • Romance
    • Science & Discovery
Reading: Fraud Prevention: Truecaller Unveils New Brand Identity, Upgraded AI Identity Features
Share
Notification Show More
Aa
Independent News ExpressIndependent News Express
Aa
  • Home
  • International
  • Africa
  • Corporate News
  • Politics
  • News
  • Entertainment
  • Lifestyle
  • Business
  • Health
  • More
Search
  • Home
  • International
  • Africa
  • Corporate News
    • Media Outreach
  • Politics
  • News
    • Agriculture
    • Breaking News
    • Tech
    • Maritime
    • Crime
    • Art & Culture
  • Entertainment
    • Comedy
    • Movies
    • Music
    • Television
    • Concert & Events
  • Lifestyle
    • Fashion
    • Love & Life
    • Food & Drink
    • Travel & Tourism
    • Relationship
    • Sex
  • Business
    • Banking & Finance
    • Oil & Gas
  • Health
  • More
    • Sports
    • Aviation/Transportation
    • Deliverance Hour
    • Industry & Labour
    • Insurance
    • Interview
    • Judiciary
    • Metro
    • Opinion
    • Property
    • Religious
    • Romance
    • Science & Discovery
Have an existing account? Sign In
Follow US
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Independent News Express > Blog > Telecoms > Fraud Prevention: Truecaller Unveils New Brand Identity, Upgraded AI Identity Features
Telecoms

Fraud Prevention: Truecaller Unveils New Brand Identity, Upgraded AI Identity Features

Last updated: 2023/09/21 at 6:30 AM
2 years ago
Share
Truecaller
SHARE

Truecaller has announced a corporate rebranding and launch of a brand-new app icon that will be instantly recognisable on the Google Play Store and Apple App Store.

The timing of the new brand identity aligns with a significant transformation taking place in the digital space. At the heart of this rebranding is Truecaller’s renewed sense of purpose, energy and enthusiasm. 

Commenting on the announcement, Alan Mamedi, Co-founder and CEO, Truecaller said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve, every day.”

“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy.” He added.

- Advertisement -
Ad imageAd image

As part of this refreshed identity, Truecaller users also get a powerful new anti-fraud feature called Search Context, as a part of the Truecaller AI Identity engine. While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently. The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which indicates a potentially suspicious name change and finally red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.

The new branding identity is orchestrated by leading global brand consultancy, Interbrand and it will be rolled out across the globe over the coming weeks. To see the new app icon and changes, users need to update to app version 13.34 or newer on Android and version 12.58 or newer on iOS.


Over the past 14 years, Truecaller has cemented its status as the market leader in call identification solutions. There is a global community of trust that enriches communication for a staggering 356 million users across the globe. This growth reflects the increasing recognition of Truecaller’s initiatives and hardwork in addressing the most pressing issues when it comes to proliferation in global scam and frauds of all kinds.


We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 356 million active users, with more than a billion downloads since launch and close to 50 billion unwanted calls identified and blocked in 2021. Headquartered in Stockholm since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since October, 2021. Visit Truecaller.com for more information.

You Might Also Like

NCC Mandates Service Providers To Inform Consumers About Major Outages On Networks, Launches Portal

PHOTOS: NCC Hosts Internet Exchange Point Of Nigeria Board In Abuja

NCC Visits Ghana’s National Communications Authority To Foster Relationship

NCC Joins Global Audience To Celebrate Girls In ICT Day 2025

Industry Consultative Forum: NCC Engages Stakeholders On Issue Of Unutilized And Unclaimed Recharges By Telecom Consumers

TAGGED: Truecaller
INadminNG September 21, 2023 September 21, 2023
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Telegram Email Print
Previous Article Delta Lines Up Khaid, Boy Spyce, May D, Cooler Lane For Asaba 2023 Youth Games
Next Article 78th UNGA: Ghana President Clamours For Reparation Payment For Slave Trade
about us

Independent News Express (iNews Express), a publication of 4Ds Nigeria Limited, is birthed out of the desires of the founding fathers to report News as it is.

We value Professionalism, Excellence, Service, Creativity and Integrity.

The Company

  • Home
  • About Us
  • Contact Us
  • Privacy & Policy

Quick Links

  • Advertise with us
  • Newsletters
  • Deal

Categories

Find Us on Socials

© Independent News Express. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?